Refinance News

Digital Asset Management comprises of storage, retrieval, cataloging, annotating and ingesting digital asset like digital photograph, video, music and photographs. It also denotes software for downloading, backing up, renaming, rating, and grouping optimizing and archiving files.

According to GISTICS almost $8200 is spent per person on file management activities. This include searching, verification, back up, organization and security. Creative professionals spend 1 to 2 hours per 10 hours in file management. It takes around one third of total time in searching. The average creative designer searches for file 80 to 90 times a week and fails 35 percent of occasion. It can be come down to 5 % through digital access management.

Various advantages of Digital Asset management are:

• It saves money as well apart from time. Researches show that ROI to digital asset ratio is about 8:1 10 14:1.It saves money by:

• Cutting the time in locating assets and devoting that time in project.
• Re-purposing
• Reduce turnaround time.
• DAM leads to consistent workflow. Etc.

Asset being managed is stored in digital format. It is generally the finest resolution and fidelity. It is detailed by its metadata.

Types Of Digital Asset Management System

There are following broad category of DAM

• Brand asset management system
• Library asset management system
• Product asset management system
• Digital supply chain services

For senior manager DAM is the ability to generate more value from digital asset owned by organization.
DAM involve following activities:

• Storing assets
• Cataloging assets
• Searching for assets
• Using assets
• Reviewing assets
• Improving assets

Digital asset management helps in planning decisions about how to use media assets.
An effective DAM has to pass following stages

• Ingestion
• Search
• Review
• Refinement

Ingestion: This introduces the asset to the system.
Search: This refers provision of search engines and various tools helping user to find assets according to the data entered by them.
Review: This deals with having accurate and relevant reports about assets being searched for.
Refinement: Refinement comprises of tangible information for which asset is searched.

When an organization have more than 500 files/ or staff, it is difficult to manage, and then the organization can go for digital access management.

Effective implementation of DAM reduces time as well as cost. That is why all the organization is opting for DAM. It’s really profitable.